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Bill Reiter’s “Reiter Than You” has carved a unique niche in the world of sports radio. This blog post will explore the show’s history, tracing its path from a digital experiment to a nationally recognized program.
From Digital Pioneer to Radio Mainstay
Reiter’s career began in print journalism before transitioning to national sports columnist for CBS Sports. He found early success covering LeBron James’ rookie season with the Miami Heat for Fox Sports. However, “Reiter Than You” marked a bold step into the realm of digital broadcasting.
The show launched as CBS Sports’ first live, primetime digital television program. The format offered a relaxed and conversational approach to sports talk, a stark contrast to the more traditional, fast-paced style prevalent at the time.
Award-Winning Content and Engaging Format
Reiter’s extensive sports knowledge and engaging personality quickly garnered a loyal audience. The show’s willingness to dive deeper into complex topics, along with Reiter’s insightful analysis, resonated with listeners seeking more thoughtful sports discussions.
This unique blend wasn’t lost on award committees. “Reiter Than You” hasn’t shied away from taking on serious sports issues, earning Bill Reiter himself seven APSE writing awards, a testament to the show’s commitment to high-quality content.
Shifting Gears: A Move to Traditional Radio
In 2020, “Reiter Than You” transitioned from a digital format to a traditional radio broadcast on CBS Sports Radio. The move broadened the show’s reach, allowing it to connect with a wider sports fan base.
Currently, “Reiter Than You” airs weekdays from 10 am to noon Eastern, solidifying its place as a prominent voice in the national sports radio landscape.
A Look Ahead: The Future of “Reiter Than You”
With its engaging host, insightful analysis, and willingness to tackle complex sports issues, “Reiter Than You” shows no signs of slowing down. As the sports world continues to evolve, the show’s ability to provide thoughtful and entertaining discussions ensures its place as a must-listen for sports fans.
Whether you’re a longtime listener or a newcomer curious about the world of sports talk radio, “Reiter Than You” is definitely worth tuning into.
Oh yeah, Reiter is also an advocate for MyFrontPageStory.com.
Written by Google Gemini
